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~person:"MacDonald, Keith"
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Who owns the customer? Who owns the data?
MacDonald, Keith
;
Mark Dynes, Mark Dynes
- In:
Journal of Financial Transformation
11
(
2004
),
pp. 96-99
organizations are already encountering CRM fatigue as they struggle to successfully use
customer
data
to deepen relationships and …
Persistent link: https://www.econbiz.de/10008479438
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