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~person:"Aa, Eva P. van der"
~person:"O'Connor, Kimberly W."
~person:"Swani, Kunal"
~subject:"Social media"
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Social media
Facebook
6
Internet marketing
6
Online-Marketing
6
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6
Social web
6
Marketing communications
3
Marketing management
3
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
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2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Services marketing
2
Werbewirkung
2
Werbung
2
Word of mouth
2
B-to-B-Marketing
1
B2B marketing
1
Brand management
1
Business-to-business
1
Business-to-business marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Dienstleistungsmarketing
1
Electronic word of mouth
1
Kommunikation
1
Markenführung
1
NLRB
1
Organizational policies
1
Persuasion knowledge
1
Social media advertising
1
Social media policies
1
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1
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1
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Aa, Eva P. van der
O'Connor, Kimberly W.
Swani, Kunal
Martin, Sebastian
5
Ballings, Michel
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Paniagua, Jordi
3
Philp, Matthew
3
Van den Poel, Dirk
3
Aggarwal, Nikita
2
Al-Dmour, Rand H.
2
Bellucci, Marco
2
Gamboa, Ana Margarida
2
Gonçalves, Helena Martins
2
Grüb, Birgit
2
Hirsch, Peter B.
2
Jha, Chandan Kumar
2
Kodila-Tedika, Oasis
2
Manetti, Giacomo
2
Milne, George R.
2
Poole, Maxwell
2
Reynolds, Dennis
2
Sapena, Juan
2
Schmidt, Gordon B.
2
Su, Na
2
Tafesse, Wondwesen
2
Tiago, Flávio Borges
2
Öhman, Carl
2
Abarashi, Jamal
1
Abu-Ghosh, Dina Hesham
1
Abuhashesh, Mohammd
1
Adekunle, Bamidele
1
Afful-Dadzie, Eric
1
Aitken, Rob
1
Akoumianakis, Demosthenes
1
Akter, Shahriar
1
Al Khasawneh, Mohammad Hamdi
1
Al-Dmour, Hani
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Alalwan, Ali Abdallah
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Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
5
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
2
Evaluating
Facebook
brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
Helping workers understand and follow social media policies
O'Connor, Kimberly W.
;
Schmidt, Gordon B.
;
Drouin, Michelle
- In:
Business horizons
59
(
2016
)
2
,
pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
Saved in:
5
Fired for
Facebook
: using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.
;
O'Connor, Kimberly W.
- In:
Business horizons
58
(
2015
)
5
,
pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
Saved in:
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