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~person:"Aaker, David A."
~person:"Hirvonen, Saku"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Erfolgsfaktor
Marketing management
Brand management
23
Markenführung
23
Marketingmanagement
13
Markenpolitik
12
Markenartikel
10
Brand
8
Brand image
7
Markenimage
7
Firm performance
5
KMU
5
SME
5
Unternehmenserfolg
5
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
Wettbewerbsstrategie
4
brand performance
4
Brand extension
3
Competitive strategy
3
Management
3
Marke
3
Markenname
3
Markentransfer
3
Performance measurement
3
Performance-Messung
3
Werbung
3
brand orientation
3
Beziehungsmarketing
2
Brand architecture
2
Brand orientation
2
Brand performance
2
Corporate reputation
2
Firm growth
2
Firmenimage
2
Innovation
2
International marketing
2
Internationales Marketing
2
Markenarchitektur
2
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11
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8
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8
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2
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2
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2
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1
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English
13
Author
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Aaker, David A.
Hirvonen, Saku
Baumgarth, Carsten
18
Keller, Kevin Lane
18
Huber, Frank
15
Völckner, Franziska
15
Melewar, T. C.
14
Sattler, Henrik
13
Bauer, Hans H.
12
Burmann, Christoph
12
Balmer, John M. T.
11
Bruhn, Manfred
10
Laukkanen, Tommi
9
Meffert, Heribert
9
Ko, Eunju
8
O'Cass, Aron
8
Riekhof, Hans-Christian
8
Schmidt, Holger J.
8
Errichiello, Oliver Carlo
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Urde, Mats
7
Zschiesche, Arnd
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M.T.
6
Dekimpe, Marnik G.
6
Esch, Franz-Rudolf
6
Foroudi, Pantea
6
Nufer, Gerd
6
Reijonen, Helen
6
Scheier, Christian
6
Steiner, Paul
6
Wiedmann, Klaus-Peter
6
Woisetschläger, David
6
Ahlert, Dieter
5
Chan-Olmsted, Sylvia M.
5
Fantapié Altobelli, Claudia
5
Geyskens, Inge
5
Gierl, Heribert
5
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California management review
2
The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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Date (oldest first)
1
SME
brand
identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Brand
orientation in small firms : an empirical test of the impact of
brand
performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
4
The
brand
orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
5
Does market orientation pay off without
brand
orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
Does
brand
orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
7
The impact of corporate marketing on a company's
brand
extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
8
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
9
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
10
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
1
2
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