//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
~person:"Schmidt, Holger J."
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Marketing management
Brand management
47
Markenführung
46
Markenpolitik
29
Markenartikel
20
Brand
18
Markenimage
15
Brand image
14
Marketingmanagement
9
Consumer behaviour
8
Deutschland
8
Germany
8
Internal branding
8
Konsumentenverhalten
8
Corporate reputation
7
Firmenimage
7
Marke
7
Success factor
7
Interne Markenführung
5
Strategisches Management
5
Brand architecture
4
Identifikation
4
Markenarchitektur
4
Markenname
4
Mitarbeiter
4
Social economy
4
Sozialwirtschaft
4
Strategic management
4
USA
4
Wettbewerbsstrategie
4
Brand extension
3
Case study research
3
Competitive strategy
3
Corporate culture
3
Dienstleistungsqualität
3
Innovation
3
Management
3
Markentransfer
3
Service quality
3
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
10
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
4
Book section
4
Reprint
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Fallstudiensammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
10
German
5
Author
All
Aaker, David A.
Schmidt, Holger J.
Baumgarth, Carsten
18
Keller, Kevin Lane
18
Huber, Frank
15
Völckner, Franziska
15
Melewar, T. C.
14
Sattler, Henrik
13
Bauer, Hans H.
12
Burmann, Christoph
12
Balmer, John M. T.
11
Bruhn, Manfred
10
Laukkanen, Tommi
9
Meffert, Heribert
9
Ko, Eunju
8
O'Cass, Aron
8
Riekhof, Hans-Christian
8
Errichiello, Oliver Carlo
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Urde, Mats
7
Zschiesche, Arnd
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M.T.
6
Dekimpe, Marnik G.
6
Esch, Franz-Rudolf
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Nufer, Gerd
6
Reijonen, Helen
6
Scheier, Christian
6
Steiner, Paul
6
Wiedmann, Klaus-Peter
6
Woisetschläger, David
6
Ahlert, Dieter
5
Chan-Olmsted, Sylvia M.
5
Fantapié Altobelli, Claudia
5
Geyskens, Inge
5
Gierl, Heribert
5
more ...
less ...
Published in...
All
California management review
2
Cogent business & management
1
Gabler-Edition Wissenschaft
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Journal of retailing and consumer services
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strengthening internal
brand
equity with
brand
ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
2
Does
brand
orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
Saved in:
3
To perform or not to perform? : how strategic orientations influence the performance of Social Entrepreneurship Organizations
Lückenbach, Florian
;
Baumgarth, Carsten
;
Schmidt, Holger J.
- In:
Cogent business & management
6
(
2019
),
pp. 1-25
), entrepreneurial orientation (EO), and
brand
orientation (BO) on SEO performance. The findings indicate that MO and EO help SEOs to …
Persistent link: https://www.econbiz.de/10012115791
Saved in:
4
Status-Quo der Markenführung von Bühnen und Museen im deutschsprachigen Raum
Schmidt, Holger J.
-
2014
Persistent link: https://www.econbiz.de/10010478353
Saved in:
5
The impact of corporate marketing on a company's
brand
extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
7
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
8
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
9
Managing the corporate
brand
: the effects of corporate marketing activity on consumer evaluations of
brand
extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
10
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->