//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
~subject:"Advertising industry"
~subject:"Germany"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Germany
Theorie
Advertising
1
Betriebsführung
1
Management
1
Marktforschung
1
Theory
1
Werbewirtschaft
1
Werbung
1
Werbungsbetrieb
1
Werbungsforschung
1
Werbungsmittel
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Aaker, David A.
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Knuth, Ingo
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Thiel, Joachim
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
Schwarzkopf, Stefan
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Batikas, Michail
3
more ...
less ...
Published in...
All
Prentice-Hall international series in management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->