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~person:"Aaker, David A."
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Corporate reputation
Marketingmanagement
Brand management
17
Markenführung
17
Markenpolitik
12
Markenartikel
8
Brand
6
Marketing management
6
Wettbewerbsstrategie
4
Brand extension
3
Competitive strategy
3
Management
3
Marke
3
Markentransfer
3
Brand architecture
2
Brand image
2
Consumer behaviour
2
Firmenimage
2
Innovation
2
Konsumentenverhalten
2
Markenarchitektur
2
Markenimage
2
Strategisches Management
2
Verbraucherverhalten
2
Wettbewerb
2
Advertising planning
1
Branchenentwicklung
1
Brand name products
1
Branding
1
Business names
1
Disruptive
1
Disruptive Innovation
1
Disruptive innovation
1
Firm growth
1
Innovation management
1
Innovationsmanagement
1
International marketing
1
Internationales Marketing
1
Kapitalisierung
1
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English
6
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Aaker, David A.
Melewar, T. C.
29
Balmer, John M. T.
23
Keller, Kevin Lane
19
Foroudi, Pantea
13
Esch, Franz-Rudolf
12
Bang, Nguyen
11
Tomczak, Torsten
11
Urde, Mats
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Meffert, Heribert
9
Merrilees, Bill
9
Burmann, Christoph
8
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Dennis, Charles
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hirvonen, Saku
6
Kernstock, Joachim
6
MacInnis, Deborah J.
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Schultz, Majken
6
Swoboda, Bernhard
6
Wiedmann, Klaus-Peter
6
Šerić, Maja
6
Abimbola, Temi
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Langner, Tobias
5
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California management review
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
6
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What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
2
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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