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~person:"Aashish, Kumar"
~person:"Doctoroff, Tom"
~subject:"China"
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animosity
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brand's perceived quality
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Aashish, Kumar
Doctoroff, Tom
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Journal of global marketing
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ECONIS (ZBW)
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
What Chinese want : culture, communism, and China's modern consumer
Doctoroff, Tom
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009558632
Saved in:
4
Billions : selling to the new Chinese consumer
Doctoroff, Tom
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002956696
Saved in:
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