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~person:"Aashish, Kumar"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Brand management
3
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Brand
2
Brand image
2
China
2
Designation of origin
2
Globalisierung
2
Globalization
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Herkunftsbezeichnung
2
India
2
Indien
2
Markenartikel
2
Markenimage
2
National culture
2
Nationalkultur
2
animosity
2
brand's perceived quality
2
ethnocentrism
2
global identity
2
willingness to buy
2
Advertising effects
1
Brand extension
1
Consumer goods marketing
1
Deutschland
1
Germany
1
Konsumgütermarketing
1
Markentransfer
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Standardisierung
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Standardization
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Structural equation model
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Aashish, Kumar
Hünerberg, Reinhard
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Laroche, Michel
7
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Manrai, Ajay K.
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Nijssen, E. J.
5
Steenkamp, Jan-Benedict E. M.
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Alden, Dana
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Jin, Byoungho
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Teng, Lefa
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Bardhi, Fleura
3
Bartikowski, Boris
3
Coulter, Robin A.
3
Dens, Nathalie
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Farhangmehr, Minoo
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Guo, Xiaoling
3
Halkias, Georgios
3
Kara, Ali
3
Kaynak, Erdener
3
Mooij, Marieke K. de
3
Papadopoulos, Nicolas G.
3
Punyatoya, Plavini
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Riefler, Petra
3
Samiee, Saeed
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Schlegelmilch, Bodo B.
3
Sichtmann, Christina
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Strizhakova, Yuliya
3
Supphellen, Magne
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Swoboda, Bernhard
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Tsai, Wanhsiu Sunny
3
Zdravkovic, Srdan
3
Abratt, Russell
2
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Apil, Ali Riza
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Journal of global marketing
2
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
3
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
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