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~person:"Abirami, U."
~person:"Roy, Subhadip"
~person:"Volz, Ian Pascal"
~subject:"Sportler"
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Search: subject_exact:"Celebrity-Werbung"
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Sportler
Celebrity endorsement
20
Celebrity-Werbung
20
Advertising effects
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Werbewirkung
17
Consumer behaviour
10
India
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experimental design
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celebrity endorsements
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Abirami, U.
Roy, Subhadip
Volz, Ian Pascal
Astous, Alain d'
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Ko, Yong Jae
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Asia-Pacific journal of business administration
1
International journal of applied business and economic research
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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