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~person:"Abirami, U."
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Athletes
Markenimage
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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match-up hypotheisi and brand image
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Abirami, U.
Roy, Subhadip
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International journal of applied business and economic research
1
International journal of economic research
1
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ECONIS (ZBW)
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Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
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2
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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