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~person:"Abirami, U."
~source:"econis"
~subject:"Celebrity-Werbung"
~subject:"Marketingmanagement"
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Celebrity-Werbung
Marketingmanagement
Advertising effects
3
Celebrity endorsement
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Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
1
Athletes
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Brand image
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Brand management
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Markenführung
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Markenimage
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Sportler
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USA
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United States
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Werbung
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advertisement
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celebrity endorsement
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consumer attitude
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match-up hypotheisi and brand image
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personal care products
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product matchup
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Abirami, U.
Roy, Subhadip
14
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
7
Huber, Frank
7
Malik, Garima
7
Unger, Fritz
7
Chandon, Pierre
6
Erfgen, Carsten
6
Arora, Nilesh
5
Jain, Amit
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Jain, Varsha
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Meyer, Frederik
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Pauwels, Koen
5
Pelsmacker, Patrick de
5
Bauer, Hans H.
4
Ceyp, Michael
4
Chan, Kara
4
Dens, Nathalie
4
Gierl, Heribert
4
Gijsenberg, Maarten J.
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Ilicic, Jasmina
4
Johnson, Lester W.
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Mishrab, Aditya Shankar
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Pradhan, Debasis
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Prashar, Sanjeev
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Sattler, Henrik
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Schimmelpfennig, Christian
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Srivastava, R. K.
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Um, Nam-Hyun
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Astous, Alain d'
3
Bae, Mikyeung
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Chang, Chun-Tuan
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Dwivedi, Abhishek
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International journal of applied business and economic research
1
International journal of business excellence
1
International journal of economic research
1
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ECONIS (ZBW)
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Attitude towards celebrity endorsement : a case study of adolescent students using personal care products
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011954091
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2
Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
Saved in:
3
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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