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~person:"Abolfathi, Niloofar"
~person:"Mortimer, Julie Holland"
~subject:"Markteintritt"
~type_genre:"Article in journal"
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Markteintritt
Switching behaviour
3
Wechselverhalten
3
Consumer behaviour
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Konsumentenverhalten
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customer switching costs
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market frictions
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1998-2002
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Beziehungsmarketing
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Capacity planning
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Home video product
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Kapazitätsplanung
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Market entry
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Mobile communications
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Relationship marketing
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Rentabilität
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Retail trade
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Theorie
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USA
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Vertical integration
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Videogerät
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Warehouse management
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business model
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firm scope
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flexibility
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industry profitability
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Abolfathi, Niloofar
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How does firm scope depend on customer switching costs? : evidence from mobile telecommunications markets
Abolfathi, Niloofar
;
Santamaria, Simone
;
Williams, Charles
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10012821166
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