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~person:"Abrahams, Alan S."
~person:"Gilmore, Audrey"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Abrahams, Alan S.
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Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
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ECONIS (ZBW)
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A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
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2
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
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