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~person:"Acikgoz, Fulya"
~person:"Pietsch, Gotthard"
~subject:"Brand image"
~subject:"Mobilkommunikation"
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Acikgoz, Fulya
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of technology marketing : IJTMkt
1
Psychology & marketing
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A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Mobile Web-Anwendungen und Client-Applikationen
Maaß, Christian
;
Pietsch, Gotthard
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
11
,
pp. 1446-1448
Persistent link: https://www.econbiz.de/10003899155
Saved in:
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