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~person:"Adam, Nawal Abdalla"
~person:"Arora, Mehak"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
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Brand image
Brand management
Markenführung
Beziehungsmarketing
2
Consumer behaviour
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Attitudinal and behavioral loyalty
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Brand community membership
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Commitment
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Internet marketing
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Kundenzufriedenheit
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Loyalty
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Adam, Nawal Abdalla
Arora, Mehak
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Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
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2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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