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~person:"Adamson, Brent"
~person:"Plinke, Wulff"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
5
Business-to-business marketing
5
Investitionsgütermarketing
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Lieferantenmanagement
3
Marketingmanagement
3
Supplier relationship management
3
Theorie
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Theory
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Marketing management
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Financial Engineering
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Financial engineering
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Internationales Marketing
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Kundenmanagement
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Market segmentation
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Marktsegmentierung
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Negotiation techniques
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Order processing
1
Preismanagement
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Pricing strategy
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Adamson, Brent
Plinke, Wulff
Kleinaltenkamp, Michael
15
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
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Pepels, Werner
3
Andersson, Per
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Fließ, Sabine
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Hofmaier, Richard
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Lilien, Gary L.
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Meffert, Heribert
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Ndubisi, Nelson Oly
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Sheth, Jagdish N.
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Weiber, Rolf
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Abrell, Thomas
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Adhikari, Atanu
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Aldas-Manzano, Joaquin
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Ammann, Paul
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Axelsson, Björn
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Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
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Bozyazi, Esin
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Brashear-Alejandro, Thomas
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Bruhn, Manfred
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Büschken, Joachim
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Canavari, Maurizio
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Cantù, Chiara
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Cova, Bernard
1
Cova, Bernhard
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Cravens, David W.
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Diller, Hermann
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ECONIS (ZBW)
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Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
3
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
4
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
5
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
6
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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