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~person:"Adler, Susanne"
~person:"Carnevale, Marina"
~person:"Lwin, May O."
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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2
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
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Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
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