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~person:"Afanas'jev, Mykola V."
~person:"Roy, Subhadip"
~subject:"Brand management"
~subject:"Strategic management"
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conceptual model
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Celebrity endorsements
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Afanas'jev, Mykola V.
Roy, Subhadip
Arai, Akiko
2
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2
Ko, Yong Jae
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Anggadwita, Grisna
1
Catuogno, Simona
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Problems and perspectives in management : PPM ; international research journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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