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~person:"Agarwal, James"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Search: subject:"Marketingtheorie"
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Agarwal, James
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
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Agarwal, James
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Peterson, Mark A.
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2009
Persistent link: https://www.econbiz.de/10003794173
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