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~person:"Aghdaie, Fathollah Amiri"
~person:"Khan, Huda"
~subject:"Verpackung"
~subject:"appealing and legible logo"
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Verpackung
appealing and legible logo
Consumer behaviour
5
Konsumentenverhalten
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Packaging
5
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2
Brand management
2
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2
Markenimage
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Product design
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Asien
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Brand likeability
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Choice behaviour
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Foreignness
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Hedonic and utilitarian consumption
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Kansei engineering
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Localisation
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Packaging cues
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Pakistan
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chocolate
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colour
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competitive advantage
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consumer impression
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graphic design
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packging
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Aghdaie, Fathollah Amiri
Khan, Huda
Spence, Charles
9
Orth, Ulrich R.
6
Kauppinen-Räisänen, Hannele
5
Michaelis, Peter
5
Velasco, Carlos
5
Wansink, Brian
5
Bortfeldt, Andreas
4
Deng, Xiaoyan
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Grefermann, Klaus
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Pålsson, Henrik
4
Bech-Larsen, Tino
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3
Chandon, Pierre
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Clement, Jesper
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Feess, Eberhard
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Hellström, Daniel
3
Karmasin, Helene
3
Krishna, Aradhna
3
Lee, Richard
3
Lockshin, Larry
3
Lunardo, Renaud
3
MacLachlan, Douglas L.
3
Petit, Olivia
3
Röck, Werner
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Scholl, Armin
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Simms, Chris
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Speece, Mark
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Steger, Ulrich
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Trott, Paul
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Van Kerckhove, Anneleen
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Vliet, André van
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Weiland, Raimund
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Wäscher, Gerhard
3
Zhang, Dan
3
Adam, Muhammad Amir
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International journal of procurement management
1
Journal of marketing communications
1
Routledge advances in management and business studies
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Consumer packaging strategy : localisation in Asian markets
Khan, Huda
;
Lee, Richard
;
Chrysochou, Polymeros
-
2023
-
1 edition
Persistent link: https://www.econbiz.de/10014022443
Saved in:
2
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
3
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
4
Investigating the impact of packaging innovation on market share : the case of Isfahan Refah chain store
Aghdaie, Fathollah Amiri
;
Renani, Effat Sadat Mahboobi
- In:
International journal of procurement management
10
(
2017
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10011846807
Saved in:
5
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
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