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~person:"Agrawal, Rajat"
~person:"Ferguson, David"
~subject:"Aufsatzsammlung"
~subject:"Green marketing"
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Aufsatzsammlung
Green marketing
Consumer behaviour
6
Environmental consciousness
6
Environmental management
6
Konsumentenverhalten
6
Umweltbewusstsein
6
Umweltmanagement
6
Öko-Marketing
6
Sustainable product
5
Öko-Produkt
5
Nachhaltige Entwicklung
3
Sustainable development
3
environmental strategy
3
green marketing
3
India
2
Indien
2
Marketing management
2
Marketingmanagement
2
environmentalism
2
green consumerism
2
sustainability
2
Cause-Related Marketing
1
Cause-related marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Enviromental marketing
1
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Environmental behavior
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Environmental economics
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Environmental marketing
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Environmental policy
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Environmental protection
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Environmental value
1
Green behavior
1
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Green product
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Agrawal, Rajat
Ferguson, David
Khare, Arpita
6
Bang Nguyen Viet
5
Ambec, Stefan
4
De Donder, Philippe
4
Gautam, Aditya
4
Han, Heesup
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Sharma, Vinay
4
Carrete-Lucero, Lorena de la Paz
3
Jeong, EunHa
3
Khan, Mohammed Naved
3
Lin, Jialing
3
Matthes, Jörg
3
Rahman, Imran
3
Shabbirhusain RV
3
Stafford, Marla Royne
3
Tiamiyu, Mojisola F.
3
Ur Rahman, Saleem
3
Arroyo, Pilar
2
Bailey, Ainsworth Anthony
2
Bhutto, Muhammad Yaseen
2
Burchell, Kevin
2
Chugan, Pawan K.
2
Colgan, David
2
Corona, Ramon
2
D'Souza, Clare M.
2
Dahiya, Richa
2
Delmas, Magali A.
2
Dhir, Amandeep
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Farida, Naili
2
Filzah Md Isa
2
Gera, Rajat
2
Gotowska, Małgorzata
2
Hameed, Irfan
2
Hartmann, Patrick
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Asia-Pacific journal of business administration
2
Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of innovation and sustainable development : IJISD
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
6
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1
Unlocking consumers' environmental value orientations and green lifestyle behaviors : a key for developing green offerings in Thailand
Sony, Alisa
;
Ferguson, David
- In:
Asia-Pacific journal of business administration
9
(
2017
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011650426
Saved in:
2
How to go green : unraveling green preferences of consumers
Sony, Alisa
;
Ferguson, David
;
Beise-Zee, Rian
- In:
Asia-Pacific journal of business administration
7
(
2015
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
Saved in:
3
Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
Saved in:
4
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
5
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
6
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
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