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~person:"Agrebi, Meriem"
~person:"Beig, Faseeh Amin"
~person:"Rubio Benito, Natalia"
~subject:"Brand management"
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Brand management
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Agrebi, Meriem
Beig, Faseeh Amin
Rubio Benito, Natalia
Nusair, Khaldoon
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Okumus, Fevzi
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3
Campo, Sara
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Fernández-Cavia, José
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Tourism management : research, policies, practice
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
3
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
4
Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano
;
Sthapit, Erose
;
Rubio Benito, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
Saved in:
5
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
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