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~person:"Aguilar-Illescas, Rocío"
~person:"Foroudi, Pantea"
~subject:"Brand management"
~subject:"Customer value"
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Brand management
Customer value
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Firmenimage
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3
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Aguilar-Illescas, Rocío
Foroudi, Pantea
Nusair, Khaldoon
5
Okumus, Fevzi
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Bauer, Hans H.
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Bilgihan, Anil
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Campo, Sara
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Journal of business research : JBR
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
Saved in:
2
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
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