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~person:"Ah Hwa Ngo"
~person:"Behzadian, Majid"
~person:"Martí-Parreño, José"
~subject:"Werbeträger"
~type_genre:"Aufsatz in Zeitschrift"
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Werbeträger
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Advertising media evaluation
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Ah Hwa Ngo
Behzadian, Majid
Martí-Parreño, José
Brasel, S. Adam
2
Chang, Chingching
2
Erdogan, B. Zafer
2
Franz, Gerhard
2
Gierl, Heribert
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Koslow, Scott
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Micu, Camelia C.
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Group decision and negotiation
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Journal of management and strategy : JMS
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The journal of brand management : an international journal
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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2
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
3
Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz
;
Ah Hwa Ngo
- In:
Journal of management and strategy : JMS
2
(
2011
)
3
,
pp. 62-72
Persistent link: https://www.econbiz.de/10009379915
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