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~person:"Ahearne, Michael"
~person:"Asseraf, Yoel"
~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Unternehmenserfolg"
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Search: subject:"B-to-B-Marketing"
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Unternehmenserfolg
B-to-B-Marketing
45
Business-to-business marketing
45
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
11
Relationship marketing
11
Salespeople
10
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10
Brand management
7
Markenführung
7
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Business-to-Business-Marketing
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Performance-Messung
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Theorie
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Theory
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business-to-business marketing
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Customer value
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Economics of information
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Customer satisfaction
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Ahearne, Michael
Asseraf, Yoel
Bellenger, Danny N.
Homburg, Christian
Kumar, V.
Ngo, Liem Viet
4
Bag, Surajit
3
Bonnemeier, Sebastian
3
Gupta, Shivam
3
Henneberg, Stephan
3
Naudé, Peter
3
O'Cass, Aron
3
Chatterjee, Sheshadri
2
Döscher, Kristian
2
Ha, Hong Youl
2
Hinterhuber, Andreas
2
Klarmann, Martin
2
Laukkanen, Tommi
2
Parvinen, Petri
2
Ratajczak-Mrozek, Milena
2
Schmitt, Jens
2
Schulte, Vera
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Sivarajah, Uthayasankar
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Sohail, M. Sadiq
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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2
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
3
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
4
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
5
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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