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~person:"Ahearne, Michael"
~person:"Bellenger, Danny N."
~subject:"Brand"
~subject:"Employee retention"
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Ahearne, Michael
Bellenger, Danny N.
Brown, Brian P.
3
Christodoulides, George
3
Johnston, Wesley J.
3
Worm, Stefan
3
Hollmann, Sabine
2
Homburg, Christian
2
Richter, Markus
2
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Belz, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
2
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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