//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"O'Cass, Aron"
~subject:"Markenimage"
~subject:"Performance-Messung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Performance-Messung
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Customer value
4
Kundenwert
4
Performance measurement
4
Salespeople
4
Verkaufspersonal
4
Dienstleistungssektor
3
Firm performance
3
Service industry
3
Unternehmenserfolg
3
Australia
2
Australien
2
Cambodia
2
Customer satisfaction
2
Dienstleistungsqualität
2
Erfolgsfaktor
2
Kambodscha
2
Kundenzufriedenheit
2
Leistungsentgelt
2
Nachhaltige Entwicklung
2
Performance pay
2
Selling
2
Service quality
2
Success factor
2
Sustainable development
2
Verkauf
2
Allocation
1
Allokation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Ahearne, Michael
Kumar, V.
O'Cass, Aron
Biedenbach, Galina
4
Christodoulides, George
4
Otero-Neira, Carmen
4
Rodríguez, Rocío
4
Svensson, Göran
4
Brown, Brian P.
3
Høgevold, Nils
3
Itani, Omar S.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Bengtsson, Maria
2
Casidy, Riza
2
De Chernatony, Leslie
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Glynn, Mark S.
2
Gupta, Aditya
2
Jiang, Yanxin
2
Kalra, Ashish
2
Lai, Chi-Shiun
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Pitt, Leyland F.
2
Rollins, Minna
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Siahtiri, Vida
2
Terho, Harri
2
Wang, Valerie Lynette
2
Yang, Chin-Fang
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Agnihotri, Raj
1
Agostini, Lara
1
Ahmad, Fayez
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
6
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->