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~person:"Ahearne, Michael"
~person:"Woratschek, Herbert"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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2
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Ahearne, Michael
Woratschek, Herbert
Bagozzi, Richard P.
2
Bergami, Massimo
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Fröhling, Renée
2
Kahn, Barbara E.
2
Morandin, Gabriele
2
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Popp, Bastian
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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2
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
3
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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