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~person:"Ahearne, Michael"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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