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~person:"Ahlbom, Carl-Philip"
~person:"Liu, Chih-hsing"
~subject:"Einzelhandel"
~subject:"Sales promotion"
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Einzelhandel
Sales promotion
Ladengestaltung
6
Store design
6
Creativity
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Gastronomie
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Kreativität
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Restaurant industry
3
Retail trade
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Consumer behaviour
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Umweltbewusstsein
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AI
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Aesthetics
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Beziehungsmarketing
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Decision
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Digital displays
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Digitalisierung
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Digitization
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Efficiency
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Endcaps
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Enhancements
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Entscheidung
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Firm performance
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In-store
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In-store technology
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Project management
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Projektmanagement
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Relationship marketing
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Retail employees
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Retail strategy
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Ahlbom, Carl-Philip
Liu, Chih-hsing
Grewal, Dhruv
11
Nordfält, Jens
7
Roggeveen, Anne L.
7
Lunardo, Renaud
5
Willems, Kim
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Brengman, Malaika
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Dennis, Charles
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Ghoniem, Ahmed
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Ertekin, Necati
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Gajjar, Hasmukh K.
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Gröppel-Klein, Andrea
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Holmes, Thomas J.
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Liu, Yunchuan
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McIntyre, Charles
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Melewar, T. C.
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Noble, Stephanie M.
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Pantano, Eleonora
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Redler, Jörn
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Renko, Sanda
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Schweiger, Elisa B.
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Adil, Gajendra K.
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Cagatay, Kubulay
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Cant, Michael C.
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Capriello, Antonella
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Journal of retailing
2
Journal of marketing research
1
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ECONIS (ZBW)
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
Saved in:
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