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~person:"Ahlert, Dieter"
~person:"Hogreve, Jens"
~person:"Meffert, Heribert"
~subject:"International marketing"
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International marketing
Dienstleistungsmarketing
45
Services marketing
45
Theorie
24
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24
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22
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21
Deutschland
17
Germany
17
Marketingmanagement
6
Beziehungsmarketing
4
Deutsche Bahn AG
4
Garantie
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Relationship marketing
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Betriebswirtschaftslehre
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Bibliometrics
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Brand management
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Business economics
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Consumer behaviour
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Dienstleistungsmanagement
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Dienstleistungssektor
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Internationales Marketing
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Qualitätsmanagement
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Strategisches Management
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Ahlert, Dieter
Hogreve, Jens
Meffert, Heribert
Bruhn, Manfred
3
Albers‐Miller, Nancy D.
2
Brossard, Hubert
2
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2
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
3
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Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.
;
Backhaus, Christof
;
Michaelis, …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
Saved in:
2
Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Woisetschläger, David
- In:
Internationalisierung von Dienstleistungen : Forum …
,
(pp. 229-252)
.
2005
Persistent link: https://www.econbiz.de/10002742359
Saved in:
3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
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