//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahlert, Dieter"
~person:"Romaniuk, Jenni"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
69
Deutschland
65
Germany
61
Theorie
55
Theory
55
Consumer behaviour
27
Konsumentenverhalten
27
Marketingmanagement
26
Beziehungsmarketing
24
Relationship marketing
24
Markenartikel
23
Markenpolitik
23
Controlling
21
Business network
20
Unternehmensnetzwerk
20
Brand
19
Brand image
19
Dienstleistung
19
Lieferantenmanagement
19
Markenimage
19
Marketing
19
Marketing management
19
Supplier relationship management
19
Handel
17
Management
17
Strategisches Management
16
Aufsatzsammlung
15
Trade
15
services management
14
Franchising
13
Internationalisierung
13
Management control
12
Einzelhandel
11
Unternehmenskooperation
11
Vertrieb
11
Warenwirtschaftssystem
11
Wettbewerbsstrategie
11
Erfolgsfaktor
10
Physical distribution
10
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
36
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Graue Literatur
16
Non-commercial literature
16
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
German
40
English
29
Author
All
Ahlert, Dieter
Romaniuk, Jenni
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
76
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
36
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Schmidt, Holger J.
30
Ind, Nicholas
29
Ko, Eunju
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
more ...
less ...
Institution
All
Institut für Handelsmanagement <Münster (Westf)>
3
Hochschule Niederrhein
2
Marketinginstitut für Textilwirtschaft
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Internationales Centrum für Franchising und Cooperation (F & C) <Münster (Westf)>
1
Published in...
All
IMADI.net-Projektbericht
10
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising research
4
SpringerLink / Bücher
3
Distribution & Handel
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Forum Vertriebs- und Handelsmanagement
2
Marketing letters : a journal of research in marketing
2
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science /Angewandte Marketingforschung
1
Australasian marketing journal
1
Brand management ; Vol. 2
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edition Lebensmittel Zeitung
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of market research
1
International journal of retail & distribution management
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Handelsmanagement
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Neue Ansätze in Markenforschung und Markenführung
1
Nonprofit and voluntary sector quarterly
1
Springer eBook Collection / Business and Economics
1
Studie / Internationales Centrum für Franchising und Cooperation
1
The journal of asset management
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Better brand health : measures and metrics for a how brands grow world
Romaniuk, Jenni
-
2023
Persistent link: https://www.econbiz.de/10013417266
Saved in:
3
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
4
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
5
Idealtypische Organisationskonzepte für Solution Seller : eine explorative Analyse
Ahlert, Dieter
;
Kawohl, Julian
;
Schefer, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003952279
Saved in:
6
Management
internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
7
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
8
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
9
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
10
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->