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~person:"Ahlert, Martin"
~person:"Bruhn, Manfred"
~person:"Fornari, Edoardo"
~type_genre:"Aufsatz im Buch"
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Handelsmarke
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Ahlert, Martin
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Impulse für die Markenforschung und Markenführung
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Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
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ECONIS (ZBW)
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
I nuovi equilibri competitivi tra le marche negli assortimenti commerciali
Fornari, Daniele
;
Grandi, Sebastiano
;
Fornari, Edoardo
; …
- In:
Sviluppo, sostenibilità e competitività delle aziende …
,
(pp. 249-267)
.
2017
Persistent link: https://www.econbiz.de/10011780395
Saved in:
3
Handelsmarken : Erscheinungsformen, Potenziale und strategische Stoßrichtung
Bruhn, Manfred
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 543-563)
.
2012
Persistent link: https://www.econbiz.de/10009737996
Saved in:
4
The role of wholesale brands for buyer loyalty : a transaction cost perspective
Kenning, Peter
;
Brock, Christian
;
Grzeskowiak, Stephan
; …
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 209-226)
.
2008
Persistent link: https://www.econbiz.de/10003785222
Saved in:
5
Handelsmarken - Erscheinungsformen, Potenziale und strategische Stoßrichtungen
Bruhn, Manfred
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 631-656)
.
2006
Persistent link: https://www.econbiz.de/10003276146
Saved in:
6
Handelsmarken als strategische Option im Wettbewerb
Bruhn, Manfred
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 787-801)
.
1999
Persistent link: https://www.econbiz.de/10001363848
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