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~person:"Ahmed, Zafar U."
~person:"Melles, Annika"
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Produkteinführung
Melles, Annika
-
2017
Persistent link: https://www.econbiz.de/10011570418
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Produkteinführung
Melles, Annika
-
2017
Einleitung -- 2. Fallstudie "Nibbles" - auf der Suche nach demoptimalen Riegel -- 3. Fallstudien -- 4. Einführung in den Fall "Nibbles" -- Lehrstrategie -- 6. Fallanalyse -- 7. Übertragbarkeit des fallstudienspezifischen Wissens -- 8. Verzeichnisse.
Persistent link: https://www.econbiz.de/10014021246
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3
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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