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~person:"Ahn, Jiseon"
~person:"Akbar, Muhammad Imad Ud Din"
~person:"Amoako, George Kofi"
~subject:"Brand management"
~subject:"Social Web"
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Brand management
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Ahn, Jiseon
Akbar, Muhammad Imad Ud Din
Amoako, George Kofi
Ozuem, Wilson
5
Agnihotri, Raj
2
Aguilar-Illescas, Rocio
2
Anaya-Sánchez, Rafael
2
Bagozzi, Richard P.
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Popp, Bastian
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Tanford, Sarah
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Tharik, Mohamed
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International journal of hospitality management
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Journal of strategic marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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