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~person:"Ahn, Jiseon"
~person:"Alhidari, Abdullah M."
~person:"Moradi, Kianoosh"
~subject:"Brand image"
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Brand image
Customer value
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Ahn, Jiseon
Alhidari, Abdullah M.
Moradi, Kianoosh
Brodie, Roderick J.
3
Kim, Kyung Hoon
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Lehmann, Donald R.
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Neslin, Scott A.
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Berenguer Contrí, Gloria
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Rajagopal, Dr
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Shin, Hakseung
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Journal of food products marketing
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ECONIS (ZBW)
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
2
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
3
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
4
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
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