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~person:"Ahn, Jiseon"
~person:"Brodie, Roderick J."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
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Konsumentenverhalten
Markenimage
Service quality
Customer value
11
Kundenwert
11
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
5
Betriebliche Wertschöpfung
4
Brand image
4
Value creation
4
Brand management
3
Dienstleistungsqualität
3
Markenführung
3
Corporate reputation
2
Customer integration
2
Customer satisfaction
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Firmenimage
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Kundenzufriedenheit
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Malaysia
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Service-Dominant Logic
2
Service-dominant logic
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Advertising
1
Advertising effects
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Advertising spending intensity
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Airline
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1
Brand
1
Brand experiential value
1
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1
Börsenkurs
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CAPM
1
Catering
1
Catering industry
1
Co-creation attitude
1
Co-creation behavior
1
Confidence
1
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Ahn, Jiseon
Brodie, Roderick J.
Ko, Eunju
10
Kumar, V.
8
Kim, Kyung Hoon
7
Gallarza, Martina G.
6
Gil Saura, Irene
6
Geruso, Michael
5
Lehmann, Donald R.
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Prinz, Daniel
5
Sesé, F. Javier
5
Del Chiappa, Giacomo
4
Hollebeek, Linda D.
4
Kleinaltenkamp, Michael
4
Layton, Timothy J.
4
Reinartz, Werner J.
4
Bauer, Hans H.
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gligor, David M.
3
Guo, Lin
3
Hammerschmidt, Maik
3
Heinonen, Kristina
3
Itani, Omar S.
3
Kim, Juran
3
Kim, Sang Jin
3
Le Nguyen Hau
3
Loane, Susan Stewart
3
Melero-Polo, Iguácel
3
Mostafa Rasoolimanesh, S.
3
Peppers, Don
3
Pham Ngoc Thuy
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Rajagopal, Dr
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
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Business-to-business brand management : theory, research and executive case study exercises
1
International journal of hospitality management
1
Journal of hospitality and tourism insights
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing
1
Marketing theory : a student text
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
8
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1
The role of perceived value in shaping luxury service customers' self-brand connection
Lu Shiwen
;
Ahn, Jiseon
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10014632098
Saved in:
2
Multidimensional value of customers' mobile service experiences in the food service context
Kwon, Jookyung
;
Yu, Hoyeol
;
Ahn, Jiseon
- In:
Journal of hospitality and tourism insights
6
(
2023
)
2
,
pp. 912-927
Persistent link: https://www.econbiz.de/10014363988
Saved in:
3
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
4
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Brand equity and the value of marketing assets
Brodie, Roderick J.
;
Glynn, Mark S.
- In:
Marketing theory : a student text
,
(pp. 379-385)
.
2010
Persistent link: https://www.econbiz.de/10003950918
Saved in:
7
Impact of service failure : the protective layer of customer relationships
Sajtos, Laszlo
;
Brodie, Roderick J.
;
Whittome, James
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10003982862
Saved in:
8
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
Saved in:
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