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~person:"Ahn, Jiseon"
~person:"Kaufmann, Hans Rüdiger"
~person:"Khan, Imran"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Markenimage
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
31
Markenführung
31
Customer satisfaction
19
Kundenzufriedenheit
19
Brand image
18
Brand
17
Markenartikel
17
Customer integration
14
Kundenintegration
14
Brand loyalty
10
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
Markentreue
7
Confidence
6
Vertrauen
6
Brand experience
5
Customer value
5
Gastronomie
5
Kundenwert
5
Restaurant industry
5
Social Web
5
Social web
5
Betriebliche Wertschöpfung
4
CSR
4
Gender
4
Geschlecht
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
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18
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English
18
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Ahn, Jiseon
Kaufmann, Hans Rüdiger
Khan, Imran
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Kang, Juhee
5
Kim, Jinkyung Jenny
5
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International journal of hospitality management
2
Journal of travel and tourism marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Cogent business & management
1
International journal of automotive technology and management : IJATM
1
International journal of business excellence
1
International journal of business performance management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
Total quality management & business excellence
1
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ECONIS (ZBW)
18
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
5
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
6
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
7
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
10
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
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