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~person:"Ahn, Jiseon"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Beziehungsmarketing
33
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
17
Markenführung
17
Brand
10
Brand image
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenartikel
10
Customer integration
9
Kundenintegration
9
Emotion
7
Brand loyalty
5
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
4
Customer value
4
Dienstleistungsqualität
4
Gastronomie
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Restaurant industry
4
Service quality
4
Value creation
4
Cognition
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Kognition
3
Markentreue
3
Social Web
3
Social web
3
Vertrauen
3
brand trust
3
integrated resort
3
Corporate reputation
2
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24
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1
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Article
28
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5
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28
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28
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2
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2
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1
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English
33
Author
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Ahn, Jiseon
Kaufmann, Hans Rüdiger
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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IGI Global
1
Published in...
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International journal of hospitality management
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Journal of travel and tourism marketing
3
Asia Pacific journal of marketing and logistics
2
The journal of brand management : an international journal
2
World review of entrepreneurship, management and sustainable development
2
Cogent business & management
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
International journal of quality and service sciences
1
Journal for global business advancement : JGBA
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Management decision : MD
1
Premier reference source
1
Research insights)
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
33
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1
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10
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33
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
3
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
4
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
5
Multidimensional value of customers' mobile service experiences in the food service context
Kwon, Jookyung
;
Yu, Hoyeol
;
Ahn, Jiseon
- In:
Journal of hospitality and tourism insights
6
(
2023
)
2
,
pp. 912-927
Persistent link: https://www.econbiz.de/10014363988
Saved in:
6
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
7
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
8
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
9
Exploring perceived innovation in building customers' patronizing behavior in the food delivery service context
Ahn, Jiseon
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013330615
Saved in:
10
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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