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~person:"Ahn, Jiseon"
~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Brand loyalty
6
Consumer behaviour
6
Konsumentenverhalten
6
Markentreue
6
Brand management
5
Markenführung
5
Relationship marketing
5
Brand
4
Markenartikel
4
Handelsmarke
3
Store brand
3
Brand image
2
Customer integration
2
Customer satisfaction
2
Einzelhandel
2
Internet marketing
2
Kundenintegration
2
Kundenzufriedenheit
2
Markenimage
2
Online-Marketing
2
Retail trade
2
Affective engagement
1
Behavioral engagement
1
Brand coolness
1
Brand experience
1
Cognitive engagement
1
Communal–brand connection
1
Customer brand engagement
1
Einzelhandelspreis
1
Environmental consciousness
1
Food trade
1
Industrialized countries
1
Industrieländer
1
Integrated resort
1
Lebensmittelhandel
1
Multidimensional customer brand engagement
1
Online grocery
1
Online retailing
1
Online-Handel
1
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Ahn, Jiseon
Rubio Benito, Natalia
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
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Thomson, Matthew
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Ammari, Nedra Bahri
2
Apriyani, Hanny
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Journal of retailing and consumer services
2
Business research quarterly : BRQ
1
International journal of hospitality management
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
2
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
3
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
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