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~person:"Ahn, Taesoo"
~person:"Curien, Nicolas"
~person:"Levy, Shalom"
~subject:"Interaktive Medien"
~subject:"Internet"
~type_genre:"Article in journal"
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Interaktive Medien
Internet
Interactive media
4
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
1
Consumer protection
1
Credibility
1
E-commerce
1
Electronic Commerce
1
Fernsehwerbung
1
Glaubwürdigkeit
1
Information value
1
Informationswert
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Product Placement
1
Product placement
1
Relationship marketing
1
Selbstorganisation
1
Self-organization
1
Social capital
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Sozialkapital
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Sportmarketing
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Sports marketing
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Television advertising
1
Verbraucherschutz
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attitudes
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perceived interactivity
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sport website content
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website organization
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Ahn, Taesoo
Curien, Nicolas
Levy, Shalom
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
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Lala, Vishal
2
Noort, Guda van
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Ozcan, Kerimcan
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Ramaswamy, Venkatram
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1
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1
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1
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1
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European Sport management quarterly : ESMQ
1
Journal of advertising research
1
Marketing letters : a journal of research in marketing
1
Revue d'économie politique
1
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ECONIS (ZBW)
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How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
2
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
3
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
4
Auto-organisation de la demande : apprentissage par infomédiation
Curien, Nicolas
- In:
Revue d'économie politique
113
(
2003
)
[Suppl.]
,
pp. 43-60
Persistent link: https://www.econbiz.de/10001982735
Saved in:
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