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~person:"Ahuja, Vandana"
~person:"Ballestar, María Teresa"
~subject:"B2C"
~subject:"Business model"
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Ahuja, Vandana
Ballestar, María Teresa
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ECONIS (ZBW)
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Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa
;
Grau-Carles, Pilar
;
Sainz, Jorge
- In:
Journal of business research : JBR
88
(
2018
),
pp. 407-414
Persistent link: https://www.econbiz.de/10011869853
Saved in:
2
The internet of things : new value streams for customers
Wahi, Ashok Kumar
;
Ahuja, Vandana
- In:
International journal of information technology and …
16
(
2017
)
4
,
pp. 360-375
Persistent link: https://www.econbiz.de/10011891037
Saved in:
3
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
4
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
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