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~person:"Ailawadi, Kusum L."
~person:"Fornari, Daniele"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Handelsmarke
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Store brand
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Consumer behaviour
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Ailawadi, Kusum L.
Fornari, Daniele
Sethuraman, Raj
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A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
2
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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