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~person:"Ailawadi, Kusum L."
~person:"Fornari, Daniele"
~subject:"Marktanteil"
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Marktanteil
Handelsmarke
19
Store brand
17
Consumer behaviour
14
Konsumentenverhalten
14
Einzelhandel
12
Retail trade
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Brand
11
Markenartikel
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Markenführung
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Beziehungsmarketing
4
Food retailing
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Lebensmitteleinzelhandel
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Relationship marketing
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Food trade
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Lebensmittelhandel
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Private label
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Retail assortment
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Sortiment
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Ailawadi, Kusum L.
Fornari, Daniele
Deleersnyder, Barbara
3
Lamey, Lien
3
Dekimpe, Marnik G.
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Grewe, Gundula
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
2
The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
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