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~person:"Aimé, Isabelle"
~person:"Hofmeister-Tóth, Ágnes"
~person:"Ranchhod, Ashok"
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Aimé, Isabelle
Hofmeister-Tóth, Ágnes
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ECONIS (ZBW)
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The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
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2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
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3
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
4
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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5
Trends in cosmetics purchase : ethical perceptions of consumers in different cultures ; a cross country comparative study between South Asian and Western consumers
Pervin, Shahina
;
Ranchhod, Ashok
;
Wilman, Mike
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10010384227
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6
Ethical concerns in cosmetics retailing : a comparative study of consumer attitudes towards cosmetics purchase between Europe and Asia with particular reference to Bangladesh and t...
Pervin, Shahina
;
Ranchhod, Ashok
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010393481
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