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~person:"Aimé, Isabelle"
~person:"Köhler, Richard"
~subject:"Brand management"
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Working paper series / Ipag Business School : working paper
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Understanding marketing : a European casebook
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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2
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
Faix, Axel
;
Kemper, Anne Christin
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 73-83)
.
2000
Persistent link: https://www.econbiz.de/10001638860
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