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~person:"Aimé, Isabelle"
~person:"Phau, Ian"
~person:"Rajagopal"
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Aimé, Isabelle
Phau, Ian
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4
Hamermesh, Daniel S.
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Meng, Xin
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Tipgomut, Pornchanoke
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Working paper series / Ipag Business School : working paper
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International journal of business competition and growth : IJBCG
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International journal of emerging markets
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Communicating authenticity in packaging of Korean cosmetics
Lee, Sean
;
Sung, Billy
;
Phau, Ian
;
Lim, Aaron
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 202-214
Persistent link: https://www.econbiz.de/10012001299
Saved in:
2
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
3
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
4
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
5
An inquiry into direct selling practices in Mexico : analysis of internal and external fit
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009752632
Saved in:
6
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
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