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~person:"Ajitha, Soundararaj"
~person:"Yoon, Hye Jin"
~subject:"Humor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Humor
Advertising
19
Advertising effects
19
Werbewirkung
19
Werbung
19
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
6
Online-Marketing
6
Gender
5
Geschlecht
5
Gewalt
5
USA
5
United States
5
Violence
5
Emotion
4
Psychology of advertising
4
Social Web
4
Social web
4
Werbepsychologie
4
Humor advertising
3
Social norm
3
Soziale Norm
3
Cognition
2
Fernsehwerbung
2
Kognition
2
Native advertising
2
Online retailing
2
Online-Handel
2
Public services
2
Savings
2
Social Marketing
2
Social marketing
2
Sparen
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Öffentliche Dienstleistung
2
2021
1
Ad-context congruence
1
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Article
14
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Aufsatz in Zeitschrift
Article in journal
14
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English
14
Author
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Ajitha, Soundararaj
Yoon, Hye Jin
Eisend, Martin
8
Gulas, Charles S.
4
Oikarinen, Eeva-Liisa
4
Weinberger, Marc G.
4
Hoffmann, Stefan
3
Schwarz, Uta
3
Wang, Valerie Lynette
3
Wang, Yong Jian
3
Berthon, Pierre R.
2
Béal, Mathieu
2
Crawford, Heather J.
2
Cruthirds, Kevin W.
2
Gregory, Gary D.
2
Grégoire, Yany
2
Kim, Yeuseung
2
Laroche, Michel
2
Mayer, James Mark
2
Nepomuceno, Marcelo Vinhal
2
Pitt, Leyland F.
2
Richard, Marie-Odile
2
Sabri, Ouidade
2
Swani, Kunal
2
Wei, Jie
2
Abhishek
1
Arning, Chris
1
Atta-Owusu, Kwadwo
1
Baaren, Rick B. van
1
Balabanis, George
1
Bandyopadhyay, Soumava
1
Barney, Christian
1
Barry, James M.
1
Barta, Sergio
1
Bayón, Tomás
1
Beard, Fred K.
1
Belanche, Daniel
1
Bhadury, Roop K.
1
Blackford, Benjamin J.
1
Boutsouki, Christina
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
14
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14
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1
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising
? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
3
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
5
Gender differences in arousal priming effects on humor
advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
6
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous
advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
7
Using humour to increase effectiveness of shameful health issue
advertising
: testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
8
Understanding responses to comedic
advertising
aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
9
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
10
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
1
2
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