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~person:"Akaka, M. A."
~person:"Akaka, Melissa Archpru"
~person:"Lusch, Robert F."
~subject:"Ressourcenorientierter Ansatz"
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Search: subject_exact:"Service-Dominant Logic"
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Ressourcenorientierter Ansatz
Service-Dominant Logic
44
Service-dominant logic
44
Marketing theory
24
Marketingtheorie
24
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistungsmarketing
10
Services marketing
10
service-dominant logic
10
Dienstleistung
9
Beziehungsmarketing
8
Customer integration
8
Kundenintegration
8
Relationship marketing
8
Services
8
Institutions
6
Marketing management
5
Marketingmanagement
5
value cocreation
5
Dienstleistungssektor
4
Innovation
4
Institutional economics
4
Institutionenökonomik
4
Marketing
4
Resource-based view
4
Service industry
4
Strategisches Management
4
Theory
4
Co-creation
3
Competitive advantage
3
Dienstleistungsmanagement
3
Ecosystems
3
History of economic thought
3
Innovation management
3
Innovationsmanagement
3
New product development
3
Produktentwicklung
3
S-D logic
3
Service management
3
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Akaka, M. A.
Akaka, Melissa Archpru
Lusch, Robert F.
Hilton, Toni
3
Hughes, Tim
3
Alexander Joseph Ibnu Wibowo
2
Colurcio, Maria
2
Edvardsson, Bo
2
Gudergan, Siegfried
2
Madhavaram, Sreedhar
2
Mele, Cristina
2
Voss, Christopher A.
2
Wilden, Ralf
2
Zhao, Xiande
2
Adams, Frank G.
1
Adela, Zehan
1
Afifah, Nur
1
Agarwal, James
1
Ahokangas, Petri
1
Ahsan Naeem Lone
1
Alkhair, Hanesman
1
Alsemgeest, Rachael
1
Amelia, Novi
1
Andrews, Lynda
1
Arnould, Eric J.
1
Autry, Chad W.
1
Averdung, Axel
1
Badrinarayanan, Vishag
1
Barrutia, José M.
1
Briscoe, Gerard
1
Campbell, Norah
1
Caridà, Angela
1
Chalcraft, David
1
Chatterjee, Sharmila C.
1
Chen, Tom
1
Chen, Yi-Chun
1
Clarke, Jackie
1
Cuthbertson, Richard W.
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Academy of Management perspectives : AMP
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
4
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1
The role of cocreation and dynamic capabilities in service provision and performance : a configurational study
Wilden, Ralf
;
Gudergan, Siegfried
;
Akaka, M. A.
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 43-57
Persistent link: https://www.econbiz.de/10012026097
Saved in:
2
A service perspective for human capital resources : a critical base for strategy implementation
Greer, Charles R.
;
Lusch, Robert F.
;
Hitt, Michael A.
- In:
Academy of Management perspectives : AMP
31
(
2017
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011702025
Saved in:
3
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
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