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~person:"Akhtar, Pervaiz"
~subject:"Business process management"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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